Entertainment and Events

Step outside the box office and sell closer to your customers

Extend your Point of Sale
beyond the cinema

Sell gift cards, high margin concession items and food and drinks
at pop up stands, outdoor screenings and events.
Enhance your customer’s VIP experience with the Black Label Self-Service app.

Black Label Cinema app vs standalone pin pad

Increase sales

Gift cards are not always top of mind or convenient to buy directly from the cinema in the far corner of the shopping centre. Quickly and easily sell gift cards and concession items in high traffic areas at pop up stands and events.

Improve the customer experience

Serve customers faster by enabling them to tap and go without joining a long queue.

Reduce administrative costs

Mobile sales are automatically integrated with your Point of Sale system, eliminating manual reconciliation and reducing errors and fraud.

Enable further innovation

The anywhere, anytime mobility facilitates new or improved revenue opportunities such as charity events and outdoor screenings that may have been difficult to manage previously.

Black Label VIP Self-service app
vs manually ordering via cinema staff

Deliver 5-star self-service

Customers order meals on the self-service kiosk and choose exactly when they’d like them delivered during the movie, giving them control and minimising disruption.

Improve productivity

Cinema staff no longer take orders as customers use the self service app before or during the movie, freeing them up to focus on other tasks.

Black Label Entertainment and Events is underpinned by the security,
power and freedom of Microsoft Azure cloud.
The solution offers you:

RAPID, LOW COST DEPLOYMENT
HASSLE-FREE UPGRADES
SaaS LICENCE MODEL
SCALABLE
LOCALISE FOR REGION
WHITE LABEL AS REQUIRED

Transform the way
you transact

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